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Should You Be Creating Podcasts?

Just like associations, there is literally a podcast for everything. Not sure what a podcast even is? Aside from being an easy way to share content with your busy members, a podcast is a digital audio file that you can post online or share in an email for your members to download. The ease of podcasts and the growth of smartphones allow members to listen from anywhere. Still not convinced of the value of podcasts? We came up with five reasons why your association might want to consider adding this content type into your strategy. High engagement With all of…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 3: Email Best Practices

Before we dive into email, make sure you’re caught up with our series and have read Part One: The Importance of Brand Messaging and Part Two: Social Media Best Practices. Once you define your messaging for each social channel, it’s time to start thinking about email. It’s easy to undervalue the role email plays in your strategy, especially when you can see instant results on social media. However,mail still plays a huge role in increasing reach and conversions. Let’s start with the obvious - the content in your emails should be consistent with your branding and align with what you’re…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 2: Social Media Best Practices

Trends in online marketing and social media are constantly changing, which can be overwhelming and frustrating, especially if you’re just starting out. Why should you listen to us? If you don’t know who we are, we’re Worbix - a digital content management and distribution platform. We launched in early 2017 and we have tried many digital marketing tactics to promote our platform. Although we’re a startup, we have done extensive research on how to run successful digital marketing campaigns. If you joined us in part one, you’ve done effective research on your target audience and have found what digital platforms…
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digital marketing

How To Create a Killer Digital Marketing Campaign Part 1: Defining Your Messaging Strategy

So, you have a great product or service and are ready to hit the market. You believe your product can help solve customers’’ problems, which is great! However, the modern consumer needs a bit more convincing than that. Before you start a full blown digital marketing campaign, it is important to understand not only your product, but your brand. In other words, you need to know how customers relate to your brand and how your product will help solve their problems. You might be wondering, "Why should I be listening to Worbix? Who is Worbix anyway?" If you don’t know…
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Email Metrics

Five Email Metrics That Matter

When it comes to email marketing, there are a lot of moving parts. From content for the email, landing pages, CTAs, subject lines and segmentation, email marketing isn’t a simple task. The last thing an email marketer wants to do is take a large chunk of time crafting and sending an email and then analyze tons of data. It can be difficult to focus on what metrics really matter when it comes to monitoring your email marketing strategy. There are a lot of analytics that come with email, but you really only need to track a few. Depending on what…
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Tips For Writing Effective Email Subject Lines

We all know that sinking feeling. When you work long hours to craft the perfect email and send it only to find that your open rates are dwindling. Although you may have great content in the email, it is the subject line that is going to stand out to a subscriber. In addition, your subscribers probably have hundreds of emails overflowing their inboxes, which means that standing out is even more difficult.   Here at Worbix, we understand the frustration and difficulty of creating a well-crafted email subject line. The frustration that comes with sending out emails to see that…
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Content

How Your Content Strategy Can Boost Lead Generation

Creating and distributing content is free. With content marketing, you can generate quality leads for close to no cost. This means that buying leads or paying a huge amount of money for ads that just aren’t converting is a thing of the past. All you have to do is optimize your content to make it more attractive to your audience. However, this means that digital and content marketers have to take a more strategic approach to creating content and subscription forms. You may believe that you have killer content opt-in forms, but chances are they’re not boosting lead generation if…
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Social Posts

How to Schedule Social Posts With Worbix

We’ve all heard the saying content is King. When it comes to engaging your online audience, this saying is still true. Without engaging your audience with relevant content, you lose out on interacting with your audience and turning them into loyal customers. In the past, Facebook was one of the only places to read and share relevant content. However, platforms like LinkedIn and Twitter are now crucial in sharing social posts with your audience. Scheduling your social posts can help you manage your content distribution process as well as maintain your brand message. However, scheduling out multiple posts for multiple…
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SEO

Five Reasons Why SEO is Necessary for Your Business

Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through organic search results. With SEO you can optimize your website so that it performs well in these results. SEO is essential to any business because a majority of search engine users are more likely to click on one of the top five suggestions on the results page. Search engines serve millions of users per day looking for answers to their questions and by utilizing SEO in the right way, you could be one of those answers. With one simple organic…
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LinkedIn

Why Having a LinkedIn Company Page is Important for Your Business

LinkedIn is one of the top performing social networks when it comes to sharing content and showcasing your brand’s expertise. LinkedIn is a social network where professionals and businesses have a chance to connect in a professional and sociable way. In addition, a number of your employees most likely have a LinkedIn page. Its probable that your employees are also connected to brands that are relevant to their interests. LinkedIn makes it easy to create a company page, share content, connect with possible leads and gain credibility as a company. Having a company page is increasingly important for a business,…
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