Category Archives: digital marketing

The Five Goals Every Content Strategy Should Have

Creating a proper content strategy is imperative to maximizing your marketing, yet we’d argue that it’s equally important to create appropriate goals for…
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The Beginner’s Guide to Creating an Email Campaign That Converts

Email isn't dead. We've all seen the headlines that say, "Email is dead." However, email has proven time and time again to be…
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How to Manage Your Content Calendar

If you work in marketing, you know how stressful it can be to keep track of everything you have to do and everyone…
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Twitter

Why Your Brand Needs A Twitter Account

With numerous social media platforms emerging each day, it can be difficult to choose which ones are best for your brand. From Facebook…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 4: Tracking Analytics

You’ve created your digital marketing campaign, you’re watching your audience grow and engage and then… your progress comes to a screeching halt. Don’t…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 3: Email Best Practices

Before we dive into email, make sure you’re caught up with our series and have read Part One: The Importance of Brand Messaging…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 2: Social Media Best Practices

Trends in online marketing and social media are constantly changing, which can be overwhelming and frustrating, especially if you’re just starting out. Why…
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Email Metrics

Five Email Metrics That Matter

When it comes to email marketing, there are a lot of moving parts. From content for the email, landing pages, CTAs, subject lines…
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Tips For Writing Effective Email Subject Lines

We all know that sinking feeling. When you work long hours to craft the perfect email and send it only to find that…
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Content

How Your Content Strategy Can Boost Lead Generation

Creating and distributing content is free. With content marketing, you can generate quality leads for close to no cost. This means that buying…
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