Category Archives: lead generation

Twitter

Why Your Brand Needs A Twitter Account

With numerous social media platforms emerging each day, it can be difficult to choose which ones are best for your brand. From Facebook…
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Email

Will Email Become Obsolete?

Email took the world by storm in 1972 offering consumers a new way to communicate: online. Twenty five years later, when social media…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 3: Email Best Practices

Before we dive into email, make sure you’re caught up with our series and have read Part One: The Importance of Brand Messaging…
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digital marketing

How To Create A Killer Digital Marketing Campaign Part 2: Social Media Best Practices

Trends in online marketing and social media are constantly changing, which can be overwhelming and frustrating, especially if you’re just starting out. Why…
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digital marketing

How To Create a Killer Digital Marketing Campaign Part 1: Defining Your Messaging Strategy

So, you have a great product or service and are ready to hit the market. You believe your product can help solve customers’’…
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Email Metrics

Five Email Metrics That Matter

When it comes to email marketing, there are a lot of moving parts. From content for the email, landing pages, CTAs, subject lines…
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Tips For Writing Effective Email Subject Lines

We all know that sinking feeling. When you work long hours to craft the perfect email and send it only to find that…
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Content

How Your Content Strategy Can Boost Lead Generation

Creating and distributing content is free. With content marketing, you can generate quality leads for close to no cost. This means that buying…
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Automated Emails

Why You Should Be Using Automated Emails

We’ve been hearing the phrase “email automation” quite a bit these days. What is it exactly? Automated emails allow you to send out…
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How to Leverage Email Marketing to Improve Strategy

Although social media seems to be at the forefront of digital advertising, email is still a main player in effectively reaching audiences and…
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